The Challenge:
Fortnite wants to be at the epicenter of culture, but is noticeably absent from the fashion conversation.
The Market
A fixed location in the Fortnite map that features dozens of brands, each with their own in game experiences and digital & physical product offerings. Each curated store becomes a portal to a virtual realm inspired by seasonal offerings & brand perspectives. All products purchased for use in the game have special functionality. For example, a Louis Vuitton jacket with bullet proof or cloaking properties & a Rimowa case glider to exit the Battlebus. Each brands space also has a portal to a virtual showroom with digital & physical goods.
Rimowa in-game gliders, emotes & skins
Branded in-game skins & emotes
Bulgari in-game portal entrance
The Objective:
Create dimensional & dynamic experiences that seamlessly integrate fashion + labels into the Fortnite universe and build strong partnerships with brands & designers to generate heat, “In Game” & IRL revenue bringing non-gamers to the platform.
Exclusivity and personalization
There’s already a strong desire for exclusivity & access to something unique within the game. Limited releases & personalization IRL are the next level.