I’ve always been drawn to how things feel. How design, story, and technology come together to shape experience. Before “immersive” became a buzzword, I was focused on the emotional layer underneath the interface.

That instinct has guided my work as a creative director across companies like Topspin Media with Ian Rogers, Beats by Dre, Apple, LVMH, Ledger, and ØPUS Intelligence. In every case, the goal has been the same: to translate emerging tools into human systems. To design not just for use but for resonance.

Today I’m focused on creating environments that respond to nuance, presence, and perception. Systems that reflect the person on the other side. Less about flows. More about mirrors.