Large cues of Mandarin speaking clients waiting to enter stores mitigated by localized AR assistant that assists sales associates during the customers research and purchase flow ceremony. Customers use image recognition via the Dior app to learn about product details all the way through the purchase flow on their personal devices.

Sales associates share new products that compliment previous purchases with heir clients. Using the DIOR app clients can try on shared products using AR before they make a purchase in app or in store.