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Outdoor campaigns

Marc Jacobs city guide app

Infused with Marcs taste for exploration, the MJ City Guide opens a unique view and experience of each destination through the lens of Marc himself.

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Snapshot Askew pop-up

A secret pop-up location revealed within the MJ city guide. Once POAP is added to wallet attendee an exclusive 1/1 digital AR NFT bag is minted.

A limited series of 500 on-chain physical bags with integrated NFC chip sold at pop-up. Customers who purchase in store or later from invite code can authenticate the bag, see its supply chain details and story of its creators and creation as well as gain access to exclusive experiences and drops.

Social Campaigns